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about

Thanks for taking the time to visit our site today! Our goal at Design by Insight is to:

listen to your ideas

partner with you in the design process

work with you to develop a visual expression of your vision

Erin & Phil Ulrich - Design by Insight

Design by Insight is a sought after design and book formatting company with a reputation for quality design, professional client relationships, and personal commitment to each project.

No matter the size or scope of your project, we  are committed to giving each of our clients the best experience possible.   Whether you are a small business looking to establish an online presence or a traditionally published author venturing into the self-publishing world, Design by Insight will partner with you every step of the way to ensure the success of your project.

What began as a small part-time business has grown to a full-time company. But, even with our rapid growth, our reputation for excellence in design, formatting, and customer service has remained our top priority.

Erin and the team at Design by Insight made publishing my E-book incredibly easy. I didn’t have to do anything besides email her the Word document. And when I hit a few last-minute snags (my fault, not theirs), Erin went way beyond the call of duty in order to help me publish on time. I couldn’t recommend them highly enough.

Shawn Smucker 

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Erin Ulrich is the founder and face of Design by Insight.  Erin’s reputation for creating the vision for each of her clients is the foundation of DBI’s success.   Using her ability to ask the right questions, Erin is able to capture the message of a project and translate that into a great design.  In addition, Erin’s passion for understanding the ever-changing world of self-publishing gives DBI e-book clients a real advantage in the formatting of their books.   Erin works closely with each client to ensure their project is both well-designed and well-formatted.

This year, Erin will be speaking at the Allume conference in Greenville, SC on the topic of Blogging 101. In 2012, she spoke at both the Re:Write Conference and Allume.

You can also find her on Twitter @erinulrich and at erinulrich.com.

Phil Ulrich is the genius behind much of the design at Design by Insight.  Phil’s background in graphics and amazing eye are one of the key components to that “DBI look.”   The consummate professional, Phil has an understanding of color, size, and design that provide our clients with incredible graphics that people are sure to notice and love.

Phil and Erin are currently preparing their first in a series of children’s chapter books for publication. Find out more by visiting the Growly Books on Facebook.

Teri Lynne Underwood is the point person for client relations at Design by Insight. New clients work with Teri Lynne to gather all the details for a successful project.   Teri Lynne answers emails, develops content for the DBI blog, and oversees much of the day-to-day administration that keeps Design by Insight running smoothly.   Teri Lynne also provides limited consultations for Design by Insight clients who want additional support in both blog design and e-book planning.  In addition to writing on her personal blog, Teri Lynne offers social media consulting for individuals, small businesses, and non-profits.